Creative Direction | Direction | PhotographyAllbaer is a boutique winery brand with no online presence, a couple hundred followers and low quality/low interaction ugc.
We set a plan over 2 year and grew the social media following by 600% in y1, and 200% in y2.
We also increased brand discovery within the crowded wine market and grew sales by 330%, engagement and retention were also measured and on similar trends over the period.
We started with a visually cohesive approach to the brand and communications, emails and postings. We followed with scheduled emails, seasonal wine release communications and outreach.
We reached clients across the US, including high end luxury wineries in Napa, Ca and buyers in high value states like TX, FL and AZ.
Our partnership yielded $150,000 sales increase in y1 and an additional $180,000 in y2. The client was a able to sell and market only through social media, without tastings or a tasting room, an impressive feat when comparing to other simialr wineries in the region.

